Who Needs To Market Their Music?

Who Needs To Market Their Music?

Who needs to market their music? - We've defined what it is we are doing here but should we even be here?

Who Needs To Market Their Music?

Good Question - Who Needs To Market Their Music???

The answer is ...... Everybody! Come on, don't be coy. You knew that one. That is, everybody who wants their materiel to be heard. There are the hobbyist folks among us who can play and are content not making their career in music. I can't say I have one iota of an idea what the thinking behind it is, but I do respect it! In one way or another you'll end up embracing marketing of your music. . Even if you are as anti-establishment as they come, THAT’S your marketing!

Who Needs To Market Their Music? Well, Musicians..

It's who you are. As far as marketing goes for music, you're the commodity. So, you need to ask yourself, "What value can my music, personality or overall outlook on art provide to another person?"  Every answer to this question should be as unique as every single snow flake, since no two of us can say we share ALL artistic sensibilities (verbatim) with anyone else.

Question Marks

To Answer The Question From The Very Top More Specifically:

Yes, everybody who wants to be heard will need to ‘market’ their music in one way, shape, or form. And I’m sure you’re asking yourself, “If what works for you won’t work for me, why are we even talking?” Ouch. A tad direct, that stung a little. But a fair question worth an answer.

It’s not so much a question of ‘Who needs to market their music?’ It’s more a question of scale. How completely bonkers do you go with your marketing campaign? Well. First, what can you afford and are you the one footing the bill? If there’s a label paying, go crazy! But, don’t get dropped and review the contract. I don’t know what you agreed to but you should!

 

I'll Take A Shot In The Dark In Assuming That You Are An Independent Act

If this is a true, independent endeavor I’ll take a wild stab in guessing this is self-funded. Awesome! No one to boss you around because they’re paying is sweet! Keep it that way as long as you can! We do need to remember, though, there are the big budgets from the folks with cash flowing in from labels out there. That shouldn’t slow you down any. In fact, please know that this will equate to you needing to work twice as hard to show their cash isn’t worth anything if they can’t play.

 

That's The Beauty Of Music

Right? Its why you are trying to make a go at this. Because music is an underdog’s tale. It’s the place where you can take down ‘the man’ with just some ‘kickin’ riff action’. It’s a place where a glimmer of hope can maybe, sometimes, kind of, hopefully – Prevail. Also, at the end of the day there is something indescribable about this medium. An odd connection with something remarkable only a handful of us admire on the mantel which it deserves placement.

 

I’m So Glad You Understand And Can View It This Way!

Now, you and the 2,700 other acts standing behind you – They all figured that much out too. Great work so far but let this be a very important early lesson. There will always – always – be people thinking miles ahead of you. And not only did they think it through better, they did so fifteen years ago. To Quote Tyler Durden, “You are not special. You are not a beautiful or unique snow flake (Please disregard any comparison to snow flakes and uniqueness previously mentioned). You’re the same decaying organic matter as everything else.”

 

Musician Personality Mash-Up!

To exemplify the importance of Music Marketing we're going to review some unique musician personalities. These are people who beat to the tune of their own drum. Take garbage from no one and do as they like. Which one are you similar to?

Who Needs To Market Their Music?

Gary Gleeson

Everyone, please say hi to Gary. Gary is 24 years old and hails from California, where he fronts the band, 'Deth0-cra-see'. To call it 'singing' for the band is a bit of a stretch, but he is an excellent entertainer. That is to say, the things he does on-stage with association to Deth0-cra-see are entertaining. Traditionally, he does not fit the mold of a frontman but he does manage to hold your attention. He holds your attention because he's passionate. But don't ever say that to him. He will deny that to his dying day.

"Deth0-Cra-See Doesn't Care About 'Making It'"

Is a statement you will hear from Gary at every juncture. He says it so often his bandmates are starting to question if it is true, or not. The truth is, a lot has changed since Deth0-Cra-See started in Gary's parents garage a decade ago whilst everyone attended high school.

Mike Metal (Guitar, Backup Yelling) is most opinionated on the topic. This is because Mike's real last name is Piskiewicz and he is married with two children. He works full-time as the chief mechanic at his Retired Father's shop. Mike's dad was never the biggest fan of paying him a lot and Mike never thought to ask for a raise because he likes the job security. His wife is a teacher, so they get by and the kids do well in school, but they are anything but rich. In fact, they are far from not living check-to-check.

Mike is sick of working for his Pops. He also already paid the Court to legally have his last name changed to "Metal" and wants his filing fee returned.

 

The rest of the lineup is a revolving door, Gary and Mike being the two consistent members through the years. Only Gary and Mike have actual say in the direction of the Group.

 

 

Why Must Gary And Mike Market Their Music?

There's a number of reasons! Let's make a list . .

How Will Music Marketing Help These Fella's?

 

  • By upping their music marketing game, Gary and Mike will be able to return to their high school roots, reminisce and uncover again why it is they do what they do.

    • Not to mention all the fantastic content this 'look back' will provide them going forward. They have more gig photos than a photo album can hold!

    • With even a notion or hint of success wafted their direction, Gary starts to understand Mike's concerns and how music is his way to help his buddy out.

  • Mike seems to already get it and embrace what marketing might yield for his music. Despite Gary's hardcore facade, he's actually rather approachable. He's just dumb as a sack of rocks. Mike is going to take a stab at a Facebook ad for their next show and has had his wallet out for the last two paragraphs, believe it or not. Fast forward to the date of the gig to find 15 more people came because of Mike's ad than would have otherwise. Gary's starting to put pieces together ....

  • Group cohesion and friendship because if Gary doesn't make a move soon, Mike is going to be livid.

  • Mike knows if Gary is given even a subtle push towards making Deth0-Cra-See 'a thing', Gary will hop on board. By giving Gary a taste of the 'musician life' via an increased fan base and larger attendance at a gig, Mike definitely knows he can talk Gary into it and get his life out of this hole!

  • Gary has an impression that 'making it' requires glam and a label.

  • The duo are broke but are passionate about their band.

 

 

 

  • Music marketing does not need to contain glam, or a record label. By running a few campaigns across the Band's social networks, Mike really has picked up some momentum for Deth0-Cra-See. The validation of attendance at their shows is near enough ammo Mike needs to convince Gary of what they need to do. Now all Mike needs to do is show Gary the data linking his efforts to increased turnout and Gary is all about it.

  • Mike has been able to prove to Gary, through means of modern digital marketing and advertising, that awareness for Deth0-Cra-See does not need to break the bank.

What Happened?

A week later, Mike and Gary signed a deal to provide Lifetime Network new sync music for an investigative reporting series that also focuses on 'woman of the death metal scene'. They never thought they would be doing this! Since landing this deal, Mike has been able to reduce hours at the Shop, the band is more present on social media with this luxury of time, Their audience is growing and Lifetime just offered them an exclusive deal on season two. No way!!!!

Who Needs To Market Their Music?

Janet Jonestown

Janet Jonestown

Next! Please meet Janet Jamestown. She is a 31 year old independent Folk Singer / Songwriter from Connecticut and is extremely talented. Even though her solo material isn't exactly everyone's thing. It's good! There's no denying.. But who in their right mind would try to market this? Janet is confident in her abilities and patient. But, she's put in her time and growing weary of the grind. Her patience is growing thin and she begins to take her 'day job' more seriously. OH NO! HOW DO WE SAVE THIS POOR SOUL? NO ONE DESERVES THAT!!!

"I've Been Trying Half My Stinking Life To 'Break'. I've Definitely Been Doing It Since YOU Were In Diapers . . "

While Deth0-Cra-See had their own reasons for 'making a go' of their professional music careers, Janet has been on. the. grind. 24 x 7 x 365. She's tied to her phone addressing fans from her Artist social media accounts. She runs a popular YouTube show but it has nothing to do with her music. Even that seems to be slowly coming to a halt for her, like everything else in her life. Both her passions are dying in front of her when she can't afford to lose any steam. Marketing sound complicated and if she takes on one more task she's going to start keeping human heads in her freezer.

Why Must Janet Embrace Music Marketing?

Let's list them on up!

 

 

 

  • Janet has marked off a date in her planner that she says, "It's there because if I don't get an opportunity by THIS date, I'm done. Selling everything!"

  • Also, it would be a waste of someone's tech-savvy nature. She's not completely adverse to marketing her music, is comfortable on social media, but doesn't know how to market and is pressed for time.

  • It would also be a shame to see her embrace her day job more. She has been this skilled since first picking up a guitar 20 years ago.

  • First thing that comes to mind is that she is going to lose her stuff! Go loco in la cabasa if she continues on the path of office life she's headed down now.

You messed up here and did not have brain power to bother finishing - pick up here ....How Will Music Marketing Help Janet?

 

  • Janet has marked off a date in her planner that she says, "It's there because if I don't get an opportunity by THIS date, I'm done. Selling everything!"

  • Also, it would be a waste of someone's tech-savvy nature. She's not completely adverse to marketing her music, is comfortable on social media, but doesn't know how to market and is pressed for time.

  • It would also be a shame to see her embrace her day job more. She has been this skilled since first picking up a guitar 20 years ago.

  • First thing that comes to mind is that she is going to lose her stuff! Go loco in la cabasa if she continues on the path of office life she's headed down now.

What Happened?