Electronic Press Kit, Or Static E.P.K.

again, not complete from initial writing on get more listens so be aware when approaching

Static EPK Or Electronic Press Kit

A static E.P.K. sounds super fancy but it’s as much a press kit as any other you may have encountered. We’ll start by breaking down the term into chewable pieces.

Static

Static within context of an E.P.K. refers to the website which will host this press page. The counterpoint to static here being dynamic. The term static means the page is still, not moving and not going anywhere. It stands alone and does not warrant the same upkeep as a page on, let's say, your artist website.

It will be on your artist website. This is true. But think of it as having it's own separate compartment.

E.P.K. - Electronic Press Kit

And to go an inch further, we'll begin with only the word letter. As stated in short above, the 'E' stands for electronic. This is in opposition to an earlier way which one would address this; Paper Mail.

A press kit by nature (no E included) is where one exudes as much confidence as possible. Meaning, before the rise of technology, one would get fancy stationary made. This still may win you hearts and minds among some more old school Industry types. But, let's remember we're in the 21st century.

No one wants paper cluttering up their office anymore! Stop killing trees and get down with the Web like the cool kids.

From There

We still have 'P' and 'K'. Since we're also super-savvy industry types we know that these letters stand for 'Press Kit'. Or, you read the first line of this section. Either way, what's a press kit?

What Is A Press Kit?

I like how direct the Wikipedia definition of a Press Kit is -

"[A Press Kit] Is a pre-packaged set of promotional materials that provides information about a person, company, organization or cause. This kit is distributed to members of the media for promotional use. Press kits are often distributed to announce a release."

Well, we now know this much. The press kit is a kit. But what are assembling? Good question!

There's no right way to do this, as with a lot else we've discussed. Make sure to use flair and creativity. With that said, there is a standard for what you would traditionally add to a press kit.

  • One gives some background on themselves

  • Also, be sure to provide background on your project

  • The actual music

  • Details of past press coverage

  • Press photos

  • A separate press release document (this mention of separate is not of much concern to us. Since our end goal is to have this on a one-page website)

  • And contact information for media inquiries

We Have Our Terms!

Who knew 3 letters could become ten paragraphs so quick! Lets tie all three words together to further understand the illustrious E.P.K.

An electronic press kit has the same idea behind it as one sent in via paper mail. It has the advantage of centralizing ALL information. This is why the web is now the preferred way of delivering press releases, static and hosted on your domain, or not. The furthest anyone may ever need to go to learn more about you is a link away.

Ease of recipient use is a large reason into why you would do a static E.P.K. in the first place. For more info on why, along with pragmatic uses for the static E.P.K., please refer to the section on Pitching.

But, to borrow from that section, it's way easier to say, "Hi! Here's my link! I do music! Please let me on the radio!" That's opposed to sending a word count similar to the length of Moby Dick to that Tastemaker. No one enjoys opening an email that looks like a tome. The E.P.K. will 'de-clutter' this messy and annoying scenario for each party involved.

To summarize, for 'What' regarding E.P.K.'s we can now say we know what one is and even some of why we do it. Let's continue the action and moving gears aspect of 'How'.

How Do I Set Up An E.P.K.?

ugh. im not typing all that now lol

As always, please feel welcome to contact Chuck with questions about music marketing, music business or the Core Curriculum.